I believe the Cluetrain Manifesto concept of marketing as a conversation is among the biggest and best ideas of current times. In an era when customer relationships are relegated to automated hosted software and customer support is shipped to remote locations where untrained personnel read to you from user manuals, the concept of ongoing and egalitarian dialog between companies and their networks is essential and the social media are a phenomenon that will, over time, transform and improve free enterprise.
I have tried four times in recent months to persuade companies to contract me as a consulting blog evangelist. A blogging tools company turned me down because they thought the task should be done by a staff member, so they relegated it to the CEO who posts about once monthly; a VC firm who wants to be known in the social media market considered having their own blog to complicated and time-consuming; a social media start-up decided they were more comfortable with the costs of having an intern be their blogging evangelist and most recently a Global 2000 corporation backed out after I explained they would be obliged to post even adverse customer comments if they were going to use comments.
I think my idea is good and I have confidence in my talents as both a writer and a veteran marketing consultant. If you have an interest or know someone who has an interest, I would jump at the chance to help a company to get closer and be better understood by its customers, prospects, partners and even employees.
Please email me to discuss.