This is my second lonely cry for help in the Blogosphere. I am looking for companies and case studies of companies who have used the social media to improve conversations with their customers and to start conversations with prospects. Two well-know examples are Microsoft Channel 9 , which is dramatically improving the company’s relationships with developers and Activewords , where CEO Buzz Bruggeman uses blogging and the Internet to acquire and retain customers at extremely little cost.
A partner and I are considering doing a book on how companies use social media to improve relationships through the social media. We are trying to compile case histories and companies to talk with. The more leads we have, the more compelling will be the case we build.
Please email me any leads you may have. It can be your own company, or just a company you’ve come across that interests you. It can be a global corporation or an individual in a home office.