This is my second lonely cry for help in the Blogosphere. I am looking for companies and case studies of companies who have used the social media to improve conversations with their customers and to start conversations with prospects. Two well-know examples are Microsoft Channel 9 , which is dramatically improving the company’s relationships with developers and Activewords , where CEO Buzz Bruggeman uses blogging and the Internet to acquire and retain customers at extremely little cost.
A partner and I are considering doing a book on how companies use social media to improve relationships through the social media. We are trying to compile case histories and companies to talk with. The more leads we have, the more compelling will be the case we build.
Please email me any leads you may have. It can be your own company, or just a company you’ve come across that interests you. It can be a global corporation or an individual in a home office.
Sun (http://blogs.sun.com/roller/), Microsoft (http://blogs.msdn.com), eBay (http://mcmanus.typepad.com/grind) (okay, not "the company"), Monster (http://monster.typepad.com/monsterblog/), etc.
Most large tech companies have employees blogging in some capacity these days.
Posted by: Jeremy C. Wright | Sep 27, 2004 at 10:33 AM
Don't forget Sun (http://blogs.sun.com). Our President & Chief Operating Officer (Jonathan Schwartz) blogs, so he's talking to customers, partners, press/analysts, and especially Wall Street. He's had a huge influence on the market perception of Sun. Our Java technology engineers, including James Gosling, are blogging and talking to the Java community. Our Solaris platform engineers are blogging and talking to Unix developers and directly engaging multiple communities as we get ready to release OpenSolaris. And our general employee base globally is blogging about anything and everything from technology to personal issues. Schwartz wants to get all of Sun's employees blogging. Massive changes going on here at Sun.
Posted by: Jim Grisanzio | Sep 28, 2004 at 12:00 AM
Thanks Jim and Jeremy. Sun is exactly the type of site I'm looking for and I had been unaware of it. The sites that I'm looking for have the people inside the company engaging in dialog with their immediate markets. There are lots of corporate sites, many of them quite good, but I'm looking for ones that stand out for bringing the Cluetrain concept of "markets are conversations," into reality. I'm currently reading Dan Gillmor's "We the Media," which is great and lists a good number of them. I'm looking to find more examples and hopefully some that extend beyond technology into more traditional companies.
Thanks for the help.
Posted by: shel | Sep 28, 2004 at 08:00 AM
Rick Bruner's Business Blog Consulting (http://www.businessblogconsulting.com/) has many examples of such companies (organized in categories). Another list of business blogs is available here: http://b-spirit.com/bblogs.php
Posted by: Constantin Basturea | Oct 02, 2004 at 11:26 AM
Dear sir,
How are you today hope things are well with you.infact I
happened to come across your e-mail contact at the global business
directory and I deem it necessary to reach you and to know if you
could be of assistant and advice to me in business.if you are willing
and interested kindly contact me for more details.
Thank you and bye for now.
ali marcus
Posted by: ali marcus | Nov 29, 2004 at 03:11 PM